It certainly wasn't a year of surprises when many prominent artists of lowbrow/street fame got together to paint on cars - sponsored promoted and shit goosed by Scion (a subsidiary of Toyota) and Rebel Organization (a subsidiary of Urb Magazine). Installation brought out the kids of tear-drenched Oprah fans for a rousing round of in-depth, in your face street art, which according to Scion has an urban attitude like no other.
After all my screams of yippee fucking yippee I had to question Scion’s position and the artists who willingly participated. Is it because cars drive on the streets that your attitude has to be from the streets? Apparently so, because they obviously discounted a wide range of kids when trying to appeal to the next generation of car buyers. Who the hell are they trying to impress. Kids from the streets don't have money, they have knives and gout which doesn't buy too many cars, so the obvious target market here are kids from nice homes who wished they had black friends with knives and gout. This is how Scion and the Rebel Organization describe it:
"Scion is a new line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc. Scion’s mission is to satisfy trend-leading youthful buyers through distinctive products and an innovative, consumer-driven process. Scion will continue to respond to an emerging culture of new car buyers with unique products, targeted marketing and a dedicated sales process."
"The Rebel Organization, Inc. is an ‘off-line’ viral marketing and promotion company that specializes in connecting brands to the progressive youth culture. Using grassroots platforms that range from street teams and event production to art shows, film screenings and promotional music CDs – the Rebel Organization is a full-service lifestyle marketing partner that helps companies make a ‘real’ impact in the underground sub-culture of today’s youth."
All of this translates into another attempt to sell crappy cars on a cool to cool basis. Our cars are cool; you’re cool, so buy our shit. Sew my vagina shut! You mean my P.Diddy Records and Cross Colors will finally be expressed to their fullest potential and capacity? What fuck fart thought up this culture - Hey I got an idea, lets take any and all artists create a premise that sounds like we're the coolest fucking ‘realest real’ that ever walked the ‘real’ streets and sell some fucking shoe box sized cars. This has nothing to do with progressive youth, art culture, or anything any of us consider worth while but has everything to do with sounding hip to the hippiest hipster while simultaneously raping any fragment of dignity art has left.
And for all of the artists that I've now come to expect very little from, congratulations, dipshits, you just did a fucking car commercial for free, what a retarded way to sell-out like no other, since all proceeds went to charity. There are numerous other ways to get exposure, credibility, and promotion without compromising integrity - i.e. Do it yourself, quit holding hands with your retarded corporate surrogates, you fucking babies, and plan the same events minus the cars.
This issue has been convoluted for a long time, since it is the artist’s living that we are talking about; which is all fine and well, but ultimately this trickles down to a highly visible display of excruciatingly bad art, while still tediously claiming credibility. As if to say that being poor and from the streets adds a legitimacy to endeavors of corporate promotion. If this is the case why doesn't the same group of artist turn their attention to less promoted corporate icons, such as Kool-Aid. A company well in need of promotion with a long track list of street credibility. For instance, in 1978 Kool-Aid was an accomplice in murdering over nine hundred people. Kool-Aid’s “passion fruit” flavor is the English translation of marijuana, and it only costs eleven cents. As opposed to Scions xB which costs around $14,000. And if you thought that Scion and Rebel were the only organizations capable of being charitable, Kool-Aid donated over 3,000 gallons to our brave troops over in Iraq (http://www.hastingsmuseum.org/koolaid/kadrive.htm). With thus such an icon you kill two birds with thirteen stones, you keep your street real, you give to charity, and support a corporation.
Scion Installation Art tour 2005 is coming, and I suggest not going, because the last year and a half of this shit hurt my eyes and my expectations. But if you have high hopes of street flavor art in your face real style, then go; maybe you'll be lucky enough to test drive-by an xB.
After all my screams of yippee fucking yippee I had to question Scion’s position and the artists who willingly participated. Is it because cars drive on the streets that your attitude has to be from the streets? Apparently so, because they obviously discounted a wide range of kids when trying to appeal to the next generation of car buyers. Who the hell are they trying to impress. Kids from the streets don't have money, they have knives and gout which doesn't buy too many cars, so the obvious target market here are kids from nice homes who wished they had black friends with knives and gout. This is how Scion and the Rebel Organization describe it:
"Scion is a new line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc. Scion’s mission is to satisfy trend-leading youthful buyers through distinctive products and an innovative, consumer-driven process. Scion will continue to respond to an emerging culture of new car buyers with unique products, targeted marketing and a dedicated sales process."
"The Rebel Organization, Inc. is an ‘off-line’ viral marketing and promotion company that specializes in connecting brands to the progressive youth culture. Using grassroots platforms that range from street teams and event production to art shows, film screenings and promotional music CDs – the Rebel Organization is a full-service lifestyle marketing partner that helps companies make a ‘real’ impact in the underground sub-culture of today’s youth."
All of this translates into another attempt to sell crappy cars on a cool to cool basis. Our cars are cool; you’re cool, so buy our shit. Sew my vagina shut! You mean my P.Diddy Records and Cross Colors will finally be expressed to their fullest potential and capacity? What fuck fart thought up this culture - Hey I got an idea, lets take any and all artists create a premise that sounds like we're the coolest fucking ‘realest real’ that ever walked the ‘real’ streets and sell some fucking shoe box sized cars. This has nothing to do with progressive youth, art culture, or anything any of us consider worth while but has everything to do with sounding hip to the hippiest hipster while simultaneously raping any fragment of dignity art has left.
And for all of the artists that I've now come to expect very little from, congratulations, dipshits, you just did a fucking car commercial for free, what a retarded way to sell-out like no other, since all proceeds went to charity. There are numerous other ways to get exposure, credibility, and promotion without compromising integrity - i.e. Do it yourself, quit holding hands with your retarded corporate surrogates, you fucking babies, and plan the same events minus the cars.
This issue has been convoluted for a long time, since it is the artist’s living that we are talking about; which is all fine and well, but ultimately this trickles down to a highly visible display of excruciatingly bad art, while still tediously claiming credibility. As if to say that being poor and from the streets adds a legitimacy to endeavors of corporate promotion. If this is the case why doesn't the same group of artist turn their attention to less promoted corporate icons, such as Kool-Aid. A company well in need of promotion with a long track list of street credibility. For instance, in 1978 Kool-Aid was an accomplice in murdering over nine hundred people. Kool-Aid’s “passion fruit” flavor is the English translation of marijuana, and it only costs eleven cents. As opposed to Scions xB which costs around $14,000. And if you thought that Scion and Rebel were the only organizations capable of being charitable, Kool-Aid donated over 3,000 gallons to our brave troops over in Iraq (http://www.hastingsmuseum.org/koolaid/kadrive.htm). With thus such an icon you kill two birds with thirteen stones, you keep your street real, you give to charity, and support a corporation.
Scion Installation Art tour 2005 is coming, and I suggest not going, because the last year and a half of this shit hurt my eyes and my expectations. But if you have high hopes of street flavor art in your face real style, then go; maybe you'll be lucky enough to test drive-by an xB.
No comments:
Post a Comment